Abstract: An inexpensive apparatus is provided for printing and dispensing a series of special individualized pressure sensitive labels. The dispenser apparatus includes replaceable storage, such as a cassette or a small floppy disc for storing a series of related addresses, for example, and a full keyboard for providing input to the replaceable memory, together with control circuitry. A cassette of blank pressure sensitive labels mounted on a web is provided, and this web is fed past a photocell, under a printhead and then past a peeling blade which, in one mode, dispenses labels through a slot, with the extension of the labels through the slot being detected by a light and photocell pair which in this mode controls label printing and advancing. In accordance with another mode, the peeling blade from which the labels are dispensed may be disabled, and a set of labels prepared and stored on the takeup reel of the apparatus.