Abstract: A two-sided display for changeably displaying identical indicia, such as letters or numbers, on each side of the display. Two or more rolls of indicia are located in a housing, the housing having openings on each side for display of the numbers or characters. The rolls vary in width, and the smallest roll bears the left-most information to be displayed. Succeeding rolls have their printed information straddling the next preceding roll so that information appears serially and identically on both sides of the display. Due to use of rolls, changing of the indicia on one side of the display automatically changes the indicia identically on the other side of the display.

Abstract: A display sign of considerable brightness for prominently displaying a name or message. In one form, the sign is formed in an elongate, rectangular fashion, while in another form, the sign is formed in an elongate, rotatable cylinder. In either form of the sign, the light source extends substantially the length of the sign, and a reflector is poised behind the light source for enhancing illumination.