Abstract: A system for presenting a creative including main video content and one or more panels including one or more interactive elements. The system includes a server arrangement coupled via a communication network for communicating the creative to at least one user display device. The user device includes computing hardware for executing a software product, which enables the user device to interact with a user of the user display device and to communicate with the server arrangement via the communication network. The software product presents a substantially central panel on a display of the display device in which main video content from the server arrangement is presented, and one or more adjacent panels adjacent to the central panel for providing the interactive elements. According to timing cues associated with presentation of the main video content, the software product renders the adjacent panels active with associated content corresponding to the timing cues.