Abstract: A computer implemented method for presenting advertising to a computer user interfacing with digital content via a presentation interface, can comprise determining one or more of: (a) context data that is representative of how the computer user is interfacing with the digital content; and (b) user attribute data that is representative of one or more attributes of the computer user. Then, one can select an engagement offer from a pool of different engagement offers based, at least in part, on the previously determined context data and/or user attribute data. Thereafter, the selected engagement offer can be presented to the computer user, and in response to the computer user accepting the engagement offer, then the computer user can be presented, for example by way of their display screen, with one or more digital advertisements.