Abstract: An improved LED chip packaging structure includes a substrate, an insulating layer, a light emitting chip and sealing adhesive. At least two conductive traces are disposed on at least one side surface of the substrate. The insulating layer attaches on one side surface of the substrate and includes an insulating film. The light emitting chip is received in the through hole of the insulating layer and attaches on one side surface of the substrate. An adhesive is securing the light emitting chip on the substrate, and the light emitting chip connects with at least one conducting wire. The sealing adhesive is filled into the through hole of the insulating layer. By the direct combination of the light emitting chip and the substrate, the present invention has the advantageous of low cost, the heat dispersal effect is improved, the packaging efficiency is increased, and the market competition is enhanced.