Abstract: A removable and yieldable hood ornament apparatus which includes a compact structure for easy transportability is disclosed. The apparatus includes a base member with an ornament emblem mounted thereto, the base member includes a plurality of transversely protruding key members for receipt by a plurality of locking members positioned within a housing disposed below the surface of the automobile hood. A spring biased floor maintains the protruding key members in their respective locking members. The short base member is inserted into the housing below the hood of the automobile against the forces of the spring and then rotated along its longitudinal axis to effect locking. The forces of the spring maintain the apparatus in a locked condition.