Patents Assigned to ROIL RESULTS PTY LIMITED
  • METHOD AND SYSTEM FOR DETERMINING EFFECTIVENESS OF MARKETING
    Publication number: 20140200987
    Abstract: A computer based system (1,5) for measuring the effectiveness of a marketing element for a product is disclosed. It has an apparatus (1) comprising one or more computing processes (30, 32, 34, 36) for determining how well a product and/or marketing element measures against each one of one or more consumer perceived benefits (15) that consumers seek through purchase and/or consumption of the product.
    Type: Application
    Filed: January 22, 2014
    Publication date: July 17, 2014
    Applicant: ROIL RESULTS PTY LIMITED
    Inventors: Michelle MARTIGNONI, Florencia TARELLI
  • Method and system for determining effectiveness of marketing
    Patent number: 8676628
    Abstract: A computer based system (1,5) for measuring the effectiveness of a marketing element for a product is disclosed. It has an apparatus (1) comprising one or more computing processes (30, 32, 34, 36) for determining how well a product and/or marketing element measures against each one of one or more consumer perceived benefits (15) that consumers seek through purchase and/or consumption of the product.
    Type: Grant
    Filed: May 18, 2010
    Date of Patent: March 18, 2014
    Assignee: Roil Results Pty Limited
    Inventors: Michelle Martignoni, Florencia Tarelli
  • METHOD AND SYSTEM FOR DETERMINING EFFECTIVENESS OF MARKETING
    Publication number: 20120197712
    Abstract: A computer based system (1,5) for measuring the effectiveness of a marketing element for a product is disclosed. It has an apparatus (1) comprising one or more computing processes (30, 32, 34, 36) for determining how well a product and/or marketing element measures against each one of one or more consumer perceived benefits (15) that consumers seek through purchase and/or consumption of the product.
    Type: Application
    Filed: May 18, 2010
    Publication date: August 2, 2012
    Applicant: ROIL RESULTS PTY LIMITED
    Inventors: Michelle Martignoni, Florencia Tarelli