Abstract: A system and method for generating analytics based on creating interactions in the form of conversations for launch within applications are described. The analytics are further based on the data received by users of the applications in response to the conversations. Application developers can be supported in creating the conversations using software development tools to create one or more conversations and to configure the conversations for launch to one or more applications. Application users can respond to the conversations and the responses can be assessed by the processors associated with the software development tools to produce analytics to the application developers, as well as third-party platforms.