Abstract: Disclosed herein are a content provisioning platform (150) and a system (100) that utilizes such a content provisioning platform (150). The content provisioning platform (150) includes: a selection engine (153) for selecting, in response to a request from a webpage (300) associated with an electronic transaction, inventory based on at least one of: a contextual attribute associated with the electronic transaction, a customer attribute associated with a user performing the electronic transaction, and a set of predefined rules. The inventory is selected from available inventory derived from at least one inventory provider during the electronic transaction. The webpage (300) is encoded in accordance with a content provisioning application programming interface (API) (140) associated with the content provisioning platform (150), the webpage including a contextual content display region (350) for displaying the selected inventory.

Abstract: Disclosed herein are a method and system that utilize a programmed content predictor to dynamically select electronic publishing content. In particular, the content predictor applies a selection model to select content for one or more selected webpages presented during an electronic transaction. The selection model utilizes a set of one or more machine learning models to select content based on calculated quality scores. The nature of the quality scores determined by the quality score model depend on the particular application. The predictor generates and populates a permutation quality table based on a set of selected content items and page variant, wherein the page variant defines locations of content positions within a webpage. The predictor then consumes the selection model to select a best permutation of content item-content position combinations to be returned for display on a webpage.