Patents Assigned to Roku, Inc.
  • Patent number: 11922458
    Abstract: A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.
    Type: Grant
    Filed: September 15, 2022
    Date of Patent: March 5, 2024
    Assignee: Roku, Inc.
    Inventor: Matthew George Grover
  • Patent number: 11922234
    Abstract: Embodiments included herein generally relate to processing data samples. More particularly, embodiments relate to processing a plurality of data samples using a multi-agent ring-buffer and a plurality of agents configured to communicate with the ring-buffer to process each of the plurality of data samples.
    Type: Grant
    Filed: September 27, 2021
    Date of Patent: March 5, 2024
    Assignee: Roku, Inc.
    Inventor: Patrick Alan Brouillette
  • Patent number: 11917231
    Abstract: A method and system for adjustment of replacement content duration in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes selecting a supplemental content segment based on the selected supplemental content segment having a duration within a predefined threshold range of the determined duration of the modifiable content segment. The example method further includes altering the duration of the selected supplemental content segment to be the same as the duration of the modifiable content segment. And, the example method includes causing the altered supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the modifiable content segment with the altered supplemental content segment.
    Type: Grant
    Filed: October 22, 2021
    Date of Patent: February 27, 2024
    Assignee: Roku, Inc.
    Inventor: Matthew George Grover
  • Publication number: 20240064357
    Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respective probability of that content-presentation device successfully performing a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel. The method also includes using at least the determined probabilities as a basis to select, from among the content-presentation devices in the identified group, a subgroup of content-presentation devices.
    Type: Application
    Filed: November 2, 2023
    Publication date: February 22, 2024
    Applicant: Roku, Inc.
    Inventor: Matthew George Grover
  • Publication number: 20240064375
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: October 26, 2023
    Publication date: February 22, 2024
    Applicant: ROKU, INC.
    Inventors: MEHUL SANGHAVI, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Publication number: 20240064378
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for switching the output of an overriding multimedia device from a first input to a second input or a combination of the first input and the second input. An example embodiment operates by receiving audio data relating to a multimedia switching event. The example embodiment further operates by determining that audio data corresponds to a multimedia switching action. In response, the example embodiment operates by generating a multimedia switching actuation signal that instructs an overriding multimedia device to switch its output from the first multimedia signal to the second multimedia signal. Subsequently, the example embodiment operates by transmitting the multimedia switching actuation signal to the overriding multimedia device.
    Type: Application
    Filed: October 31, 2023
    Publication date: February 22, 2024
    Applicant: Roku, Inc.
    Inventor: Eric Casten RIEPLING
  • Patent number: 11908112
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for dynamic tone mapping of video content. An example embodiment operates by identifying, by a dynamic tone mapping system executing on a media device, characteristics of a first video signal having a first dynamic range based on a frame-by-frame analysis of the first video signal. The example embodiment further operates by modifying, by the dynamic tone mapping system, a tone mapping curve based on the characteristics of the first video signal to generate a modified tone mapping curve. Subsequently, the example embodiment operates by converting, by the dynamic tone mapping system, the first video signal based on the modified tone mapping curve to generate a second video signal having a second dynamic range that is less than the first dynamic range.
    Type: Grant
    Filed: April 19, 2023
    Date of Patent: February 20, 2024
    Assignee: Roku, Inc.
    Inventors: Sheng Yuan Chiu, Kunlung Wu
  • Patent number: 11902901
    Abstract: Disclosed herein are system, method, and computer program product embodiments for the detection of human presence in front of a plurality of sensors such as those of speakers and a device with a processor, such as a television. Data gathered from the plurality of sensors may be analyzed by the processor to determine if one or more humans are present proximate to the device. Based on the determined presence or absence of one or more humans, further actions including, inter alia, activating a sleep mode for the one or more humans, shutting off the device in a green mode, or alerting an owner-user to the presence of an intruder can be taken.
    Type: Grant
    Filed: February 23, 2022
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventors: Jan Neerbek, Rafal Krzysztof Malewski, Brian Thoft Moth Møller, Paul Nangeroni, Amalavoyal Narasimha Chari
  • Patent number: 11900411
    Abstract: Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion bas
    Type: Grant
    Filed: October 9, 2020
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventors: Jonathan Sullivan, Yves Greatti, Thomas Harrington, Nico Van de Bovenkamp, Caleb Goertel, Marco Huertas
  • Patent number: 11900719
    Abstract: In one aspect, a method includes receiving query fingerprint data representing content received by a content-presentation device. The method also includes identifying a geographic area of the content-presentation device. The method also includes using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area. The method also includes detecting a match between the query fingerprint data and at least a portion of reference fingerprint data in the selected reference fingerprint data set. The method also includes responsive to detecting the match, performing an action.
    Type: Grant
    Filed: October 13, 2020
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventors: Andrew Laurence Ashbacher, Steven Michael Cormie, Joel Michael Curl, John L. Haynes, III
  • Patent number: 11900414
    Abstract: A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.
    Type: Grant
    Filed: June 22, 2022
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventor: Matthew Grover
  • Publication number: 20240048800
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.
    Type: Application
    Filed: October 13, 2023
    Publication date: February 8, 2024
    Applicant: Roku, Inc.
    Inventor: Matthew GROVER
  • Patent number: 11895370
    Abstract: In one aspect, an example method includes (i) providing, by a playback device, replacement media content for display; (ii) determining, by the playback device that while the playback device is displaying the replacement media content a remote control transmitted an instruction to a media device that provides media content to the playback device; (iii) determining, by the playback device, a playback-modification action corresponding to the instruction and the media device; and (iv) modifying, by the playback device, playback of the replacement media content in accordance with the playback-modification action.
    Type: Grant
    Filed: March 28, 2022
    Date of Patent: February 6, 2024
    Assignee: Roku, Inc.
    Inventors: Kurt R. Thielen, Shashank Merchant, Peter Dunker, Markus K. Cremer, Chungwon Seo, Seunghyeong Lee, Steven D Scherf
  • Patent number: 11895372
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Grant
    Filed: August 5, 2022
    Date of Patent: February 6, 2024
    Assignee: ROKU, INC.
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Patent number: 11894022
    Abstract: In one aspect, an example method includes: (i) a computing system obtaining media content; (ii) the computing system extracting from the obtained media content, audio content; (iii) the computing system using at least the extracted audio content to obtain sentiment data associated with the audio content; (iv) the computing system using the obtained sentiment data as a basis to modify a video content component of the media content, thereby generating a modified version of the media content; and (v) the computing system outputting for presentation the generated modified media content.
    Type: Grant
    Filed: June 23, 2023
    Date of Patent: February 6, 2024
    Assignee: Roku, Inc.
    Inventors: Sunil Ramesh, Michael Cutter
  • Publication number: 20240040165
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for generating a scene emotion value for a scene based on a sequence of frame emotion values for a sequence of frames within the scene of a content. The content can include multiple scenes, and a scene can include multiple frames, where a frame emotion value can be generated for each frame. A frame emotion value can be generated based on scene metadata related to the scene, content metadata related to the content, and a frame metadata related to the frame.
    Type: Application
    Filed: July 29, 2022
    Publication date: February 1, 2024
    Applicant: Roku, Inc.
    Inventors: Ronica JETHWA, Nam Vo, Fei Xiao, Abhishek Bambha
  • Publication number: 20240040164
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for object identification and similarity analysis for content acquisition. An example embodiment operates by determining a first content item based on an amount of requests for the first content item. A first object may be identified based on an amount of instances that the first object is indicated by the first content item. Based on the first object, demographic information for the first content item may be determined. A second content item may then be requested based on an amount of attributes of the first object matching an amount of attributes of a second object indicated by the second content item, and the demographic information for the first content item matching demographic information for the second content item.
    Type: Application
    Filed: July 28, 2022
    Publication date: February 1, 2024
    Applicant: ROKU, INC.
    Inventors: Ronica JETHWA, Fei XIAO
  • Patent number: 11886500
    Abstract: Methods and systems to identify video content based on video fingerprint matching are described. In some example embodiments, the methods and systems generate a query fingerprint of a frame of video content captured at a client device, query a database of reference fingerprints, determine the query fingerprint of the frame of captured video content matches a reference fingerprint, and identify the video content based on the match of fingerprints.
    Type: Grant
    Filed: November 12, 2020
    Date of Patent: January 30, 2024
    Assignee: Roku, Inc.
    Inventor: Wilson Harron
  • Patent number: 11889155
    Abstract: A media system, receives a received sequence of media content, for presentation at the media system and generates a comparison fingerprint of the received sequence of media content. The comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content. The media system sends a request for identification of additional content to a server system. The request is based at least in part on the comparison fingerprint. The media system receives a response to the request, including information enabling additional content to be selected for display at the media system based at least in part on the identification of the received sequence of media content, and presents a displayed sequence of media content that includes at least a portion of the received sequence of media content and at least a portion of the additional content.
    Type: Grant
    Filed: June 25, 2018
    Date of Patent: January 30, 2024
    Assignee: Roku, Inc.
    Inventor: Donald F. Gordon
  • Patent number: 11889566
    Abstract: Described herein are various embodiments for customized device pairing based on device features. An embodiment operates by receiving, at a first device, a pairing message from a second device requesting a pairing between the second device and the first device. User-accessible features of the second device that are accessible for the pairing, are determined, and a sequence of actions for the pairing are generated based on the user-accessible features of the second device. The sequence of actions are provided for display on a display device communicatively coupled to the first device and independent of the second device. Indicia indicating which actions were performed with respect to the second device are received. The indicia is compared to the displayed sequence of actions. The first device is paired with the second device based on a determination that the indicia corresponds to the displayed sequences of actions.
    Type: Grant
    Filed: November 16, 2021
    Date of Patent: January 30, 2024
    Assignee: Roku, Inc.
    Inventor: Carl Sassenrath