Abstract: A changeable display includes a sheet containing a number of joined frames, each having a display on opposite sides. The sheet is wound on a pair of take-up rollers having parallel axes separated by one frame. A separate idler roller for each take-up roller is arranged so a nip is formed between each idler roller and its associated take-up roller. A motor-clutch arrangement selectively drives one of the take-up roller to transfer the sheet between the take-up rollers. Each idler roller is urged toward the periphery of the wound material on its associated take-up roller while the sheet is being transferred between the take-up rollers to maintain a constant separation nip between each idler roller and the periphery of the sheet on each take-up roller. A housing for the sheet, rollers and motor-clutch pair of includes a pair of windows on opposite sides of the sheet.