Abstract: A roller wheel assembly for use with golf bag covers or other types of luggage is disclosed. The roller wheel assembly (10) includes a housing (12) and a wheel (14). The housing (10) has an exterior surface (34) and an elongate recessed channel (36). The wheel (14) is elongate and rotatably mourned in the channel (36) of the housing (10) so as to partially protrude beyond the surface (34) of the housing. The wheel (14) includes two circular end plates (42), each having an inner surface (44) and an outer surface (46). A rigid transverse webbing (50) extends radially between the inner surfaces of the end plates, maintaining a planar relationship between the end plates. The webbing includes longitudinal dividers (52) that lie perpendicular to the inner surface of the end plates and run the length of the wheel.