Abstract: Systems, method, and apparatus for the definition and management of a deployment program are described. This may entail defining a deployment program having a deployment schedule, participation events, and a plurality of target constituents respectively having defined participation conditions in the deployment program that include at least one participation event in the deployment schedule. Segmentation of the plurality of target constituents is accommodated. In this fashion, sets of one or more target constituents are respectively members of different segments. Segmentation may be dynamic and actionable. Wave-based deployment and provision of a library of reusable deployment templates are also provided.