Abstract: A modular merchandise wall display system having decorative slats is provided that may be easily changed without dismantling a display arrangement of hooks or shelves. The decorative slats are supported by guide members which are inserted into longitudinal channels provided in the backing plate of the wall display system. The weight of the displayed goods is transferred from the display brackets through the guide members and channels to the wall supporting frame. The backing plate can be fabricated at low cost and of relatively light weight material because the weight of the goods is transferred to the load bearing wall studs or supports rather than to the backing plate. A variety of display brackets is provided such that the weight of the display goods can be supported by either one or two guide members.