Abstract: A rotary card holder comprises a rotary card wheel, which at its respective opposite ends is non-rotatably secured to hand wheels, with a stationary axle, about which the card wheel rotates, extending through the card wheel and the hand wheels and having secured non-rotatably to its opposite ends respective end caps with which respective free ends of a wire support frame are non-rotatably secured. Each end cap carries a flexible polypropylene strip which has a free end extending from the periphery thereof to engage in a selected one of a series of grooves in the inside periphery of the hand wheels. In this way the card wheel is retained in its adjusted position each time it is adjusted and a ‘clicking’ indication is produced during adjustment.