Abstract: The present invention discloses a system and methods for providing an innovative and intuitive interactive voice response (“IVR”) builder web application with a “drag-and-drop” type graphical user interface (“GUI”) for rapid, error-free, digital creation and implementation of IVR systems. The present invention requires no coding by users to create the intelligent, natural speech and/or DTMF IVR by any non-technical enterprise or individual user. Once constructed using any web or mobile interface, the IVR code can be deployed to any mobile or landline user phone number provider via any available API to run on all or some received inbound or initiated outbound calls by the user who owns that phone number. The system and methods include smart (or intelligent), easily manipulated (e.g.