Abstract: Technology for a visual representation of trending topics on social media platforms is disclosed herein. In some embodiments, a method for presenting a dynamic squarified treemap includes steps of retrieving multiple messages from a social networking service, the messages containing multiple trending topics; for each respective trending topic of the trending topics, determining a trending speed and a trending acceleration of the respective trending topic at a time point; and presenting a treemap including multiple shapes. Each respective shape of the shapes is associated with a corresponding trending topic of the trending topics. An area of the respective shape indicates a trending speed of the corresponding trending topic at the time point. A color of the respective shape indicates a trending acceleration of the corresponding trending topic at the time point.