Abstract: A shoe holder is disclosed, adapted to serve as display means in stores and more especially supermarkets, hypermarkets or specialized stores, with a view to facilitating sale of this type of article. The shoe holder comprises a central rod terminated by a hook for suspension and two lateral support elements on which the shoes are fitted. According to the invention, the shoes being joined by a supple tie of the fine steel cable or polyamide thread type, the shoe holder comprises means for connecting, via said tie, the central rod to the assembly constituted by the shoes and the supple tie. These so-called connection means are constituted in particular by at least one piece fast or integral with the central rod and comprising an opening whose periphery is closed and through which the supple tie passes. The invention mainly concerns shoe manufacturers and retailers and manufacturers of accessories made by injected plastic moulding.