Abstract: A visual display apparatus for generating an apparent visual message includes an annular drum which is rapidly rotated. Three columnar light banks are secured to drum face and each include a plurality of lights. A microprocessor and power unit is mounted to and rotates with the drums and activates the lights to generate a message or character on the drum which defines one message display frame. The microprocessor includes a program for each of the light banks for individually energizing the lights. The program includes a message program and a fixed program for processing of the message data. The message scrolls across the drum in the direction opposite the drum rotation, and the total message may consist of a plurality of frames. Each display frame covers less than the drum periphery and includes a start column and a spaced end column. A position sensor initiates the processor and generates a train of timing signals, one for each drum travel display column.