Abstract: A system and method for registration and delivery of mobile promotion such as advertising and/or publicity is set forth herein. Accordingly, various example embodiments of the present disclosure are directed to a system, method and/or a computer program product including a computer-implemented method of registering a user with a mobile promotion service provider system can include: receiving, by at least one computer processor, a selection of a registration request for at least one brand at a mobile device; transmitting, by the at least one computer processor, the registration request to a server; and receiving, by the at least one computer processor, from the server an updated configuration file including confirmation of the registration request, at the mobile device.