Patents Assigned to Sailthru, Inc.
  • Patent number: 10482490
    Abstract: Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients.
    Type: Grant
    Filed: April 9, 2015
    Date of Patent: November 19, 2019
    Assignee: SAILTHRU, INC.
    Inventors: Neil James Capel, Ian Bradford White
  • Patent number: 9158733
    Abstract: The present invention is a computerized system to link a user's e-mail openings and click throughs on the user's e-mail address to the user's online click stream that tracks the user's interests and activity behavior data on the user's destination websites. The system includes a dedicated tracking sub domain, a programmable tracking code embeddable on the destination site, a domain tracking cookie, a tagging engine and a template engine. The invention also includes a method for using the computerized system that generates a domain tracking cookie that is tied to an e-mail address, tracks the user on a destination site using a programmable tracking code, tracks and updates the user's interests and activity behavior data using the tracking code and takes the data to customize e-mails and the website to the user's interests and activity.
    Type: Grant
    Filed: March 7, 2011
    Date of Patent: October 13, 2015
    Assignee: Sailthru, Inc.
    Inventors: Neil James Capel, Ian Bradford White
  • Publication number: 20140279016
    Abstract: Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients.
    Type: Application
    Filed: April 25, 2014
    Publication date: September 18, 2014
    Applicant: Sailthru, Inc.
    Inventors: Neil James Capel, Ian Bradford White