Abstract: The present invention generally relates to a system and method for analyzing sales opportunities, and more particularly, provides a seller of goods and/or services the ability to predict whether potential customers are suitable to engage in a particular transaction. The present invention also assists a seller in identifying and removing unsuitable customers early in the sales process. The present invention utilizes metrics to measure the suitability of potential customers and analyzes, among other things, potential conflicts that may arise among key decision makers of the potential customers, with the seller working with those customers to resolve any such conflicts. Moreover, the present invention analyzes whether the potential customer has characteristics which are acceptable and/or unacceptable to the seller. Moreover, the seller analyzes its own products and/or services to determine whether it could provide such customer with a unique competitive advantage.