Abstract: A collapsible display fixture, in the nature of a shelf for displaying merchandise, the display shelf being fabricated from corrugated cardboard sheet and presenting a back wall and a pair of opposed sidewalls extending outwardly from the back wall in perpendicular relationship thereto when the display shelf is in a use condition. The sidewalls are divided into front and rear sections by a fold line whereby the sidewalls may be collapsed into overlying relationship to the back wall when the display shelf is in a storage condition. One or more shelves form a part of the display fixture, the shelves being supported between the sidewalls, in a horizontal plane, when the display fixture is in use. Each of the shelves has a forward marginal edge and a rear marginal edge and there is a wire extending between the sidewalls and through the forward marginal edge of each shelf to swingably support the same whereby each shelf may be swung from its horizontal condition of use to a vertical condition of storage.