Abstract: The method and apparatus for applying a liquid to a movable web of moisture-absorbent material, such as toilet paper or other roll paper sheet material, includes providing a container for storing a quantity of the liquid to be applied to the web, causing the web and the container to be moved relative to one another to apply the liquid from the container to the web in a first pattern. Simultaneously therewith, the liquid is also applied to the web in a second pattern which is spaced transversely from the first pattern to enable the web to retain its structural strength as it becomes wet.