Abstract: A system and method for automatically measuring, analyzing and improving exact work effort of white collar employees, without requiring manual intervention or configuration, is described. The system captures all the work effort put on by the users. Systems and methods have been described to track the daily time spent by employees, irrespective of whether the time is spent on one or more computing devices, or away from any computing system while in meetings, discussions, calls, lab work, outside travel, and remote visits. This is mapped to activities and objectives that are automatically inferred based on the applications and artifacts being used, the source of offline time usage, and the employee's position in the organization and role therein. The captured individual work effort is mapped to the organization's hierarchy and business attributes. As a result, work patterns and trends within each sub-unit/operational dimension of the business are identified.