Abstract: A method. The method is implemented at least in part by a computing device. The method includes receiving, at the computing device, an offer to procure a paid placement advertisement in an advertising campaign, wherein the advertising campaign comprises a free inclusive portion and a paid placement portion. The method also includes evaluating the offer, wherein the evaluating is performed by the computing device. The method further includes allocating available paid placement advertisements based on the evaluated offer, wherein the allocating is performed by the computing device.