Abstract: An electronic storage and computing system wherein raw point of sale data is transformed into a predefined standardized configuration from which object values representing select business activities are derived and compared to predefined reference values for the selected activities. The system includes an electronic storage device for storing raw point of sale data, a data interpreter for transforming the raw data into a predefined standardized configuration, and a processor for deriving object values from the transformed data according to a set of mathematical/relational functions, the object values being representative of selected business activities, and comparing the object values to predefined reference values for the selected business activities. The data interpreter operates according to a set of control programs to selectively transfer point of sale data from a set of raw databases into a set of standard databases having a predefined standardized configuration.