Abstract: The invention relates to a method and apparatus for analyzing a human head according to psycho-physiognomy, and offers an at least partly automated analysis. However, it can also perform such an analysis independently or without any intervention by an analyst or any other person, so that the method offers a fully automated analysis. The method for analyzing a human head includes the steps of establishing a computerized system having a computer unit; providing a reference model with a model reference point in the computerized system; providing a database with a plurality of contents in the computerized system; generating an image of a human head; transmitting the image to the computerized system; fixing a image reference point in the image; comparing the image reference point with the model reference point to determine a deviation; assigning a numerical value to the determined deviation; and assigning a content of the database to the obtained numerical value.