Abstract: A system for dynamic psychologically friendly pricing comprising a pricing engine that may generate payment structures and price values, a customer segmentation server that may analyze user behavior, and a pricing analysis server that proposes new price values based on analysis results, and methods for the generation and modification of payment structures.

Abstract: A system for yield management comprising an application server that provides a web application where e-commerce managers may define cohorts and pricing policies, a web server that provides a web-based interface for interacting with the application server as well as a web-based interface where clients may query for pricing policies, a reporting server that computes aggregate statistics on cohorts, a cohorting server that computes cohort definitions, and an administration server that contextualizes cohort metrics for use in reporting operations.