Patents Assigned to Scientific Targeting LLC
  • Scientific targeting for advertisement and content selection, distribution, and creation
    Patent number: 8392252
    Abstract: The invention is a computer-aided method of optimizing advertisements and content by grouping viewers into scientific segments, optimizing an advertisement and pieces of content by scientific segments, selecting an advertisement or content to display to a scientific segment, and creating a scientific targeted advertisement or piece of content.
    Type: Grant
    Filed: March 3, 2011
    Date of Patent: March 5, 2013
    Assignee: Scientific Targeting LLC
    Inventors: Scott M. Kaufman, Jennifer L. Kushell, Russell J. Watson, Joshua T. Hoppes, Christopher J. Gooley, William Tam