Abstract: Techniques are disclosed for automating how information about sporting events is captured, processed, and stored for delivery to interested users. In an exemplary embodiment, score data for a sporting event is captured at a score source and communicated to a remote destination over a network as a URL request where score data is included in a portion of the URL following a domain name portion. In another exemplary embodiment, a scoreboard identifier and sporting event schedule data is used to determine how to translate received score data prior to loading in a database.