Abstract: A method of conducting retailing promotions uses a computerized retailing promotion system communicating with client devices operated by a plurality of consumers and merchants over a communications network.

Abstract: A method for providing advertisements to users of mobile devices, includes the steps of: (a) providing a plurality of advertisements and geographic region information associated with each advertisement; (b) receiving from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined; (c) processing the non-standard data to determine the location of the mobile device; (d) identifying a subset of advertisements from the plurality of advertisements having geographic region information matching the location of the mobile device; (e) ranking the advertisements in the subset of advertisements in accordance with one or more parameters; and (f) selecting an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user.

Abstract: A computer-implemented method and system are provided for generating and managing a customized interactive multiplayer location-based mobile game.