Abstract: Techniques for sentiment and factor-based analysis in contextually-relevant user-generated data management are described, including evaluating data associated with a review displayed on an interface associated with a computing device, the data being retrieved by a crawler before being displayed on the interface, extracting a keyword from the review, performing an analysis of the review to identify one or more factors, and generating a landing page to aggregate content based on the keyword and the analysis of the one or more factors, and a pointer to the landing page, the pointer being configured to include the keyword and the one or more factors.