Abstract: Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI for creating an advertising database. The described systems and methods process an information database using orthogonal corpus indexing and a seed topic to derive keywords. The described systems and methods query a search engine with a first keyword of the keywords, and process the provided results page to determine content relating to a classification such as an advertiser, an advertisement, an ad word, and an advertising link page. The described systems and methods insert the determined content with respective classification in the advertising database.

Abstract: Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI to recommend to an advertiser ad words for purchase. Advertisers pay search engines for placement of their advertising along side results in the search results page, when a given word or phrase appears in a user's search query. The described systems and methods enable automated selection of related and discriminating terms, identifying keywords that increase the ratio of ads clicked-through to money spent on keyword buying. In another aspect, the systems and methods described herein employ OCI to generate content for web pages. OCI may be used to determine content that when added to a web page improves the rank of that page in a search engine.

Abstract: Systems and methods for applications of orthogonal corpus indexing (OCI) are described. In one aspect, the systems and methods described improve the ranking in a search engine of a web page. The systems and methods process a database using OCI to derive keywords relating to database content. They process a web page to determine a keyword relating to web page content, select content from the database based on the keyword, and add the selected content to the web page to improve its search engine page rank. In another aspect, the systems and methods described generate content for an advertisement. The systems and methods process a database using OCI to derive keywords relating to database content. They receive an ad word related to the advertisement, determine a keyword relating to the received ad word, and select content from the database based on the keyword for addition to the advertisement.

Abstract: Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI for creating an advertising database. The described systems and methods process an information database using orthogonal corpus indexing and a seed topic to derive keywords. The described systems and methods query a search engine with a first keyword of the keywords, and process the provided results page to determine content relating to a classification such as an advertiser, an advertisement, an ad word, and an advertising link page. The described systems and methods insert the determined content with respective classification in the advertising database.