Abstract: A method may include receiving a message having lead information, initiating a conversation with a prospect identified in the lead information, and sending a modified version of the message to a CRM system, wherein the modified version of the message includes information about the conversation. The information about the conversation may include a hyperlink to the conversation in a messaging platform. The method may further include assigning the prospect identified in the lead information to a representative. The modified version of the message may identify the representative. The representative may be identified by sender information in the modified message. The conversation may include a message to the prospect identified in the lead information. The message to the prospect may be automatically personalized to the prospect. The message having lead information may be intercepted between a lead source and a CRM system.