Abstract: A processing platform is configured for distribution of content to user application programs over a network and analysis of corresponding user response data received over the network. The user application programs are provided by respective ones of a plurality of application developers. The processing platform comprises at least one content repository configured to store the content, at least one content distribution and analysis application programming interface exposed to the network, one or more user web portals associated with said at least one content distribution and analysis application programming interface, one or more developer web portals associated with said at least one content distribution and analysis application programming interface, a plurality of user services accessible via the one or more user web portals, and a plurality of developer services accessible via the one or more developer web portals.