Patents Assigned to Sentient Decision Science, Inc.
  • Systems and methods for assessing implicit associations
    Patent number: 11810136
    Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.
    Type: Grant
    Filed: May 21, 2021
    Date of Patent: November 7, 2023
    Assignee: Sentient Decision Science, Inc.
    Inventors: Aaron Ashley Reid, Clinton Lee Taylor
  • Systems and methods for assessing implicit associations
    Patent number: 11030633
    Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.
    Type: Grant
    Filed: January 6, 2020
    Date of Patent: June 8, 2021
    Assignee: Sentient Decision Science, Inc.
    Inventors: Aaron Ashley Reid, Clinton Lee Taylor
  • Systems and methods for assessing implicit associations
    Patent number: 10546310
    Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.
    Type: Grant
    Filed: June 12, 2018
    Date of Patent: January 28, 2020
    Assignee: Sentient Decision Science, Inc.
    Inventors: Aaron Ashley Reid, Clinton Lee Taylor