Abstract: A system and method to optimize one or more website's organic listing at one or more search engine engines is described. Several embodiments include methods and systems for building and applying customizable website search engine optimization best practice rules, thereby modifying data associated with one or more websites to achieve a desired result. The desired result, which is augmented/compounded by the greater number of websites using the system and method, is an improvement of the organic ranking of the website(s) with respect to one or more search engines.