Abstract: Advertising display unit formed by a flat blank adhering in the interior spaced defined by two advertising blanks which are equal and adhering to each other by means of tabs arranged along its length, where the flat formation blank is divided into three sections with two ends equal and one central, provided on the upper and lower edges of the end sections with notches for housing elastic means for the folding out and retention in folded position, where, due to the simplicity of the formation blank, the total width of the display stand when it is folded out may be simply defined, and place in relation the width of the advertising blanks in order to achieve the desired concavity, thus enabling definition of a unit with a circular support base.

Abstract: Advertising support formed of at least one body, each of said bodies consisting of an advertising sheet and an inner unfolding and retaining framework, where the advertising sheet is a single sheet joined at its ends to form an interior infold, having another interior infold done in the middle of the sheet, both infolds facing each other and acting as a support along their whole length for inner sheets, which have superimposed overlaps where magnetic means are disposed for the unfolding and retention of the advertising support, in such a way that on one of the overlaps there is a single magnetic means, whilst on the other of the overlaps there is an alignment of supplementary magnetic means, so that the selection of one or the other permits adjustment of the degree of convexity that we wish to give the advertising support when unfolded.