Abstract: The present invention relates to a sales management system using a text recognition technique, including a business card input device for inputting a business card of a customer; a text recognition server for recognizing and classifying information of the inputted business card; a customer database (DB) for storing the classified information; a sales process presentation server for fetching the information from the customer DB and presenting each step of a sales process corresponding to the retrieved information; a sales management server for, when the steps of the sales process presented by the sales process presentation server are selected, sequentially performing the steps and storing a result of the execution in a result DB; an obstacle factor DB for storing reasons for which the sales process is not sequentially performed in the sales management server; the result DB for storing a sales management result; a result report server for transmitting the sales management result, stored in the result DB, to a s