Abstract: The smart retail system described herein presents information to shoppers based on the shopper's actions and state. In one embodiment, information, such as advertisements, are presented to a shopper when the system detects a shopper near a display of the system. In one embodiment, a shopper detected to be moving toward a particular location with respect to a display of the system can be presented with information designed to catch the shopper's eye and direct the shopper's attention to a particular item or product. The information displayed to the shopper can be changed based on the shopper's actions such as stopping to analyze the item or product to which the information pertains. Information can also be pushed to a shopper's mobile device in response to the shopper's actions and state.