Abstract: A facial cleaning brush having an outer shell coupled with a brush head assembly with a brush head housing surrounding a motor head operably configured to supply power for a movement of the brush head, wherein the brush head assembly has a brush head having an anchoring plate with a plurality of bristles coupled to a front face of the anchoring plate that includes a first anchoring point, and also has at least two U-shaped springs coupled to the anchoring plate and a brush head anchoring unit with a second anchoring point selectively removably coupled to the first anchoring point, wherein the first and second anchoring points are interposed between the at least two U-shaped springs.