Abstract: A protective casing for electronic product includes a flexible body and a support assembly. The support assembly includes a fixing plate, a support arm and a pivot assembly. One end of the support arm is pivotably around the pivot assembly so as to be opened/closed relative to the fixing plate. A mounting zone is provided at the flexible body, with two openings being arranged in the mounting zone. A connecting plate is provided between the two openings. One end of the fixing plate penetrates through one opening from a front side of the flexible body and is snap-fitted to the flexible body, and the other end of the fixing plate penetrates through the other opening from the front side of the flexible body and is snap-fitted to the flexible body. The connecting plate abuts against the fixing plate. Thus, the fixing plate can be firmly fixed on the flexible body.