Abstract: The invention discloses a LED lamp and filament thereof. The LED filament includes a substrate, a light emitting unit secured onto at least one side surface of the substrate, and a package adhesive layer surrounded on the periphery of the light emitting unit; the substrate is configured to be of an elongated bar construction; the light emitting unit comprises a plurality of blue light chips and red light chips regularly distributed on the substrate and sequentially connected to one another in series. For the LED filament of the invention, as the light emitting unit composed of blue and red light chips is disposed on the substrate, the LED filament has high color rendering and large light radiation angle.