Abstract: A business method, system and process is described by which a person is enabled, through payment of money, or its substitute, to produce a customized book. The process for producing the customized book includes the selection of one of a plurality of previously developed stories having fixed text and variable text, associated fixed illustrations and variable illustrations. The process further includes the input of certain customizing information that is used to personalize the story and accompanying illustrations to relate to an intended recipient of the book. A computerized process utilizes the customizing information to revise the text and illustrations in accordance with the present invention. The resulting customized text and associated customized illustrations are then integrated with unrevised text and illustrations to produce the customized book. The customized book may optionally be combined with a customized cover.