Abstract: A light-emitting lure (10A) comprises a lure fish body (11), a light-emitting diode (21) arranged in the lure fish body (11) such that the light-emitting diode (21) can be observed from the outside, a substantially flat plate-like piezoelectric element (22) as a power source for allowing the light-emitting diode (21) to emit light, a power transmitting circuit (30) for transmitting the electricity generated from the piezoelectric element (22) to the light-emitting diode (21), a pair of hooks (15a, 15b) for fishing the catch, eye metallic parts (14b, 14c) for mounting the hooks (15a, 15b) to the lure fish body (11), and an eye metallic part (14a) for mounting a fishing line to the lure fish body (11).