Abstract: A fishing hook can include a light-emitting element provided on a base end side of a hook body. Various types of natural and/or artificial bait can be used with the fishing hook. A fish-attracting effect can be imparted to the fishing hook itself, and the light-emitting element can suppress separation of the bait. A light-emitting element, in which a light-emitting sheet capable of emitting light from a phosphorescent material and/or luminescent material and a multilayer polymer film having a light-interfering phenomenon are laminated, is attached to the base end side of the hook body. The light-emitting sheet and the multilayer polymer film in the light-emitting element can be wound upon the base end side of the hook body in a laminated state, and a fishing line or affixing line can be wound and affixed upon the front surface side of the light-emitting element to form an uneven surface.

Abstract: A fish-like artificial bait comprising a hollow fish-like main body made of a transparent resin material, a concave groove formed in a surface of the main body and served as a scale indicating portion, a heat pressure welded layer using a light non-transmitting transfer foil such as a metallic foil as its material and formed on the surface of the scale indicating portion excepting the concave groove, a light non-transmitting color painted layer formed on the surface of the fish-like main body excepting the scale indicating portion, a light non-transmitting color painted layer formed on the surface of the fish-like main body excepting the scale indicating portion, and a luminous material disposed on an inner side of the fish-like main body and served as a light source for light transmitting through the concave groove.