Abstract: A server of a geographical information distributor includes: a map database that stores map data; a search object database that stores data concerning search objects to be displayed on a map; and a search map generation unit that generates a search map using the map data and the search object data, based on a request from the server of a search object publisher that has registered the search object data. The search map generated by the search map generation unit is transmitted to the terminal of a service user, and the ID of a search object selected by the service user is transmitted to the search object publisher.