Abstract: A system, method, and media for dynamically controlling rankings and privacy settings for a social network is presented. Upon receipt of an electronic communication from a second user of the social network directed to a first user of the social network, determining whether the first and second users of the social network are connected and determining whether the second user has been blocked from electronically communicating with the first user. in response to determining that the second user is not blocked, executing a ranking process on the second user, based on privacy level settings criteria pre-specified by the first user. The privacy level settings criteria includes preferred attributes of communicating users and a threshold ranking score and the ranking process compares the attributes of the second user to the privacy level settings criteria.