Abstract: A method of receiving discounts in exchange for social media advertising for items in a store, including, finding an item of interest at a store by a customer with a mobile device that is configured to execute a discount application; wherein an item code is displayed on or near the item; entering the item code into the mobile device; communicating the item code to a remote server computer to retrieve information about the item; retrieving the information about the item from the server, wherein the information includes one or more discount options that are provided responsive to publication of the item in a social network in which the customer participates; storing the information about the item and the discount options in a list that is accessible by the mobile device.